SELECTED WORK
Volvo Cars Group, 2024 | Re-designing a news and media asset library
UX-design, UX-research, Information Architecture, UI-design, UX audit
Länsförsäkringar, 2023 | Interviewing users to improve a health and insurance app
Design Thinking, User Journeys, User Interviews, Flow Chart
POC Sports, 2023 | Re-designing a high-tech e-commerce website
UX-design, UX-research, Usability Testing, Wireframing, Prototyping, User Interviews, Information Architecture
ATG, 2022-23 | Improving error messages and user flows within deposits, withdrawals and bettings
UX-design, UI-design, UX-copy, UX-writing, Setting Design Guidelines
BookBeat, 2021-22 | Creating new flows, applying a new graphical identity, A/B testing new campaigns
UX lead, UX-design, UI-design, UX-copy, UX-writing, UX-research, Information Architecture, Usability Testing, Setting Design Guidelines, User Journeys, User Interviews, Copywriting, Flow Chart
H&M Group, 2021 | Designing a new filter out of market research and user interviews
UX-design, UI-design, UX-research, Usability Testing, User Interviews, User Journeys, UX-copy, UX-writing
Other clients: Above Agency, Aktiebolaget Trav och Galopp, Apotek Hjärtat, ARC Arise Consulting, Axfood, BookBeat, Coop, Doconomy, Dramaten, Dreams, Eidra Group, Hennes & Mauritz Group, Hemköp, Husqvarna Group, Länsförsäkringar, Mealsizer/Happynova, Nameless Today, Nespresso, Nordic Hotel & Resorts/Strawberry Hotels, Peace Of Cake Sports, Speed Photo, Star Stable Entertainment, Stockholms Stad, TrusTrace, Volvo Cars Group
Industry experience: Anti-money laundering, Culture, E-commerce fast fashion, E-commerce sports clothing&gear, Electronics, Fast-Moving Consumer Goods, Finance, Gambling, Gaming, Health, Libraries, Pharmacy, Speed services, Streaming, Sustainability, Tourism
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EDUCATION
UX Writing, Nackademin University, 2024
Setting KPIs within digital communication, Digital behavioral patterns, Microcopy, Digital accessibility, Tone-of-Voice, CRO, SEO for UX writers, AI for UX writers, Using clarity, A/B tests, Nudgeing, Tracking and cookies, Writing for your target audience, UX research.
Accessibility Design, Nackademin University, 2024
Understanding diverse user needs, Evaluating interfaces using automated tools and screen readers, Adapting the design process, Laws and guidelines related to accessibility, Prioritisation of accessibility, Cognitive accessibility, In-depth exploration of WCAG and technical accessibility.
UX Writing Introduction, UX Writing Hub, 2024
Product Design Fundamentals, UX Writing Essentials, UX Writing Research, Psychology in UX Writing, Attention Economy, AI Writing Lab, Content Style Guides, Information Achitecture, Understanding the User Flow, User Testing.
Endineering, And End, 2021
Avoiding business risks, Consumer satisfaction, Circularity and sustainability, Pre-empt legislation, Innovation, Increase sales, Brand equity.
Digital Design & Strategy, Bergh’s School of Communication, 2020-2021
Human-Centered Design, UX-Design, UX-Writing, Innovation, Product Development, Sustainability, Digital Marketing, Web Analytics, Conversion, UI-Design, Pitching.
Copywriting, True Copy, 2020
Copywriting.
Design Thinking, Creosa, 2019
Human-Centered Design, Gerilla Testing, Physical Prototypes, User Flows, UX-observations.
UX Design, UX Libs, 2018
Discovering user need and behaviours, Theming and analysing user research data, Generating ideas in response to key problems, Creating and testing inexpensive prototypes.
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TOOLS
SOFTWARE:
Figma, Sketch, Marvel App, Photoshop, UserZoom, Miro, Mural, Trello, Jira Board, Asana, Monday, Target Process, Various of web-based tools for accessible design checks
METHODS:
Design Thinking, Human-centered Design, Endineering, Thematic Analysis, Double Diamond, Iterative processes, Jobs-To-Be-Done, Benchmarking, How-Might-We, Value Proposition Canvas, Business Model Canvas, Jacob’s Law, SWOT-analysis, Behavioural science
SOFT SKILLS:
Curious, honest, helpful, inquisitive, analytic, listening, dutiful
UX SKILLS:
UX Design, UX Research, User Journeys, Wireframes, Moderated/Unmoderated Usability Testing, UX Writing, Flow Charts, Accessibility Checks